Dividend investing - it's something that most millennials currently don't understand or don't want to understand. To most of them the stock market is a giant jumble of old man funk that shouldn't be touched. In their minds, their money is better served in a savings account before it is more horribly used on a car that they can't afford but at least the payments can continuously be refinanced on. Like it or not though, they're the future of the stock market whether they know it or not.