Aim for a Catalyst Stock

I believe that one of the most important things to do when looking for stock to invest in is to specifically try to eye the market for a catalyst stock. By this I mean to say that I watch and listen to the news and whenever I hear or read that a company that was once known and loved has suddenly come under fire for some reason or another, that's enough reason to start looking into the company as a potential investment. The human brain wants to lead you to believe otherwise and the media just eats it up. After all, at the core of everyone is a little beast that loves to start or watch drama unfold.

My Method of Evaluation

I think the question that I get most from readers is what method of evaluation I use to choose the select stocks that I feel really fit the mold for the Cookie Jar portfolio. After all, it should be the most important question for any dividend growth investor. What really matters to me? What do I hate most and try to avoid?