TARGET CORPORATION
Target Corporation is a general merchandise store that distinguishes itself apart from others by offering great deals without sacrificing service or options. While Walmart can be seen as the corner store for deals and therefore a staple for many American homes, Target seems to aim for a more middle class clientele. Their brands are recognizable, their selection isn't lacking, and their service always seems to be a cut above other general merchandise stores. They offer clothing, groceries, and much more.
Their merchandise comes from a network of forty distribution centers and are then carrier through multiple channels to their intended Target locations that are primarily located across the United States. They also offer digital services through their Target website with added perks for Target RED card customers. The company's risk factors seem to revolve around the same risk factors that can affect all general merchandise stores. Most notably is whether or not they will be able to maintain a good reputation. While this would seem simple for some stores, Target itself can be an easy target as they already walk a tight line as they have been called the store that is "Not Walmart". In addition, if Target cannot stay ahead of the trends, they themselves will be given the boot in lieu of another general merchandise store that can stock items faster or offer more competitive prices. Lastly, items like the data breach that occurred some time ago can adversely affect business as they know it.
